Social Media Blog Archive
Marketing On Facebook - Host A Facebook Contest
Hosting an online contest is an effective method for marketing on Facebook. As many companies have already proven, a contest can cut through the clutter of marketing messages and attract people to your business Page. Contests are not a new concept. Consumer marketing companies have traditionally relied on them to create buzz and attract traffic, taking advantage of the irresistible lure of winning something of value for free. Social Media Today
5 Reasons Why Ignoring Negative Social Media is a Career Ender...
Despite the overwhelming evidence of the impact of Social Media on the perceived public image of a business, many Customer Service (CS) and Public Relations (PR) executives still handle negative Social Media (blogs, Facebook, Twitter, Foursquare, Yelp, etc.) by ignoring the bad publicity. Social Media Today
Rethinking location-based services
There’s a scene in the 1983 classic “Mr. Mom” when new stay-at-home dad Jack Butler attempts to drop off his kids at school. It’s a simple task, really, but as his kids and others are quick to point out, he’s doing it wrong.
When it comes to location-based services and how we employ them in a university setting, I think many of us may be employing the similar Jack Butler method while achieving similar results. We’re doing it wrong. Patrick Powers